Core elements of our identity
The core elements of our visual identity are shown below, with download links where appropriate. You can find our supporting elements here. To see examples of how to use these correctly, please refer to our brand guidelines.
To download the elements of the visual identity, click on the links you need. Some elements are packaged up as .zip files as there are a lot of them, but once .zip files are downloaded, you can extract the contents using these instructions for PC or these instructions for Mac.
If you're an accredited scheme and would like to use our accreditation logo, please do get in touch with us and we can send you the correct files.
This is the Walking for Health logo. It should be used on the front of all (purely) Walking for Health materials and ideally in the top right or top left corner.
It's available in colour and black in eps and jpeg formats and in white (to place over images or colour) in eps format.
High resolution JPEG logos:
>>Download the colour CMYK version (for printing) (3.4MB, JPG)
>>Download the colour RGB version (for web and email use) (2.7MB, JPG)
>>Download the black version (3.62MB, JPG)
Low resolution JPEG logos (for where you'd like to keep file sizes down):
>>Download the colour CMYK version (for printing) (0.6MB, JPG)
>>Download the colour RGB version (for web and email use) (0.1MB, JPG)
>>Download the black version (51KB, JPG)
EPS logos - for use in photoshop and other design software:
>>Download the eps logo pack (1.26MB, ZIP)
Our colour palette
We have chosen fresh, outdoors colours which complement the Ramblers and Macmillan brand colours. They should be used consistently to help people recognise Walking for Health materials.
For colour references please refer to our brand guidelines.
Our lead typeface, FS Pimlico, is vibrant and versatile with a friendly and warm feel. It can be used for headings, subheading and body copy.
Our secondary font is Calibri, which is widely available on PowerPoint, Microsoft word and emails and can be used in instances when FS Pimlico is not available.
We love talking in a friendly, welcoming, confident and sometimes playful voice. To help do this we have put together a collection of phrases in our brand colours. These are widely used across our national materials and are available for schemes to incorporate into local materials.
We've included 6 phrases in the .zip packs below:
High resolution JPEG phrases:
>>Download the colour CMYK phrases pack (for printing) (2.1MB, ZIP)
>>Download the colour RGB phrases pack (for web & email use) (1.85MB, ZIP)
>>Download the black phrases pack (1.5MB, ZIP)
Low resolution JPEG phrases (for where you'd like to keep file sizes down):
>>Download the colour CMYK phrases pack (for printing) (0.5MB, ZIP)
>>Download the colour RGB phrases pack (for web & email use) (0.4MB, ZIP)
>>Download the black phrases pack (0.3MB, ZIP)
EPS phrases - for use in photoshop and other design software:
>>Download the eps phrases pack (5.2MB, ZIP)