Celebrating the launch of Active 10

Published: 7th September 2017

August saw the launch of Public Health England’s Active 10 app, which aims to encourage adults to build more physical activity into their life, starting with a daily brisk ten minute walk. 

41% of adults aged 40–60 in England currently do less than ten minutes of brisk walking a month, but Active 10 set to change this.

Even ten minutes of brisk walking a day can make a huge difference to your health. In the short term, it gets the heart pumping, gives your energy levels a boost and can improve your mood. In the long term, it can reduce the risk of serious health conditions like heart disease and type 2 diabetes.

The app itself monitors how much brisk walking you’re doing, and helps you to do more – which we think is a great idea.

Walking for Health is a communications partner in the campaign, and provided a number of case studies which were featured across national and regional media:

  • BBC Breakfast and BBC News Online. Walker Graham Ward appeared on the couch and was featured on BBC News Online sharing his journey to becoming more active, which he tells in his own words in our walker stories
  • BBC News Online. Volunteer Walk Leader Maureen Ejimofor also shared her experiences with BBC News Online, and is one of our inspiring volunteer stories.
  • ITV News. The Salford Community Leisure Health Walks scheme appeared on ITV News, including interviews with walkers, walk leaders and scheme coordinator Jo.
  • Channel 5 News visited Lewisham Healthy Walks and interviewed walkers.
  • LBC Radio. The Ramblers trustee Rebecca Dawson went on air to talk about how short walks can help people take their first steps to being more active.

Many other schemes and walkers also appeared on local TV and radio. All of this has already helped to inspire more than 165,000 people to download the app - which we think is a pretty good reason to celebrate. 

Click here for more information about Active 10, and to download the app for free.